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FenceSitter AIFenceSitter AI

From old estimates to booked jobs

You already did the hard part: got the lead and sent the quote. Here's how FenceSitter gets more of them over the line.

  1. 1

    Bring in your leads

    Import a spreadsheet of past estimates, type leads in by hand, or connect the system you already use. Names, projects, quote values, and status all go into one workspace.

  2. 2

    FenceSitter reads every quiet lead

    It looks at how long each one has been silent, the project value, and what happened last, then sorts them into plain categories like price objection, quote expired, or went with a competitor.

  3. 3

    It shows you the money that's there

    Each recoverable lead gets an estimated value and a 0 to 100 score for how likely it is to come back, so your team starts with the best ones. A weighted total tells you what's realistically in play.

    Revenue Recovery Scanner

    Example workspace

    Demo data

    Potential opportunity value

    $287,000

    Across 34 stale estimates · weighted by likelihood

    +18%

    • Devon Pruitt

      63 days quiet

      $8,20088

    • Marisol Vega

      48 days quiet

      $14,50081

    • The Barlow House

      39 days quiet

      $6,90072

    3 of 34 opportunities shown

    Launch recovery campaign
  4. 4

    It drafts the follow-up

    Using your company details, the customer's project, and your tone and rules, FenceSitter writes a personalized sequence for email, text, or both. You decide whether it sends on its own or waits for you to approve each message.

    Campaign builderExample

    Lost Quote Recovery

    Email · waits for your approval · stops on any reply

    1. Day 0

      Friendly check-in. Is the project still on your radar?

    2. Day 2

      Ask what's holding things up, offer to help.

    3. Day 4

      Share one useful point about their project.

    4. Day 7

      Offer to refresh the estimate or set up a quick call.

    5. Day 14

      Last touch. Leave the door open.

  5. 5

    Follow-up runs on schedule

    Messages go out over days and weeks in the background, even when your office is closed. Before every send it checks again: still no reply, not marked Won or Lost, not opted out.

  6. 6

    A customer replies

    Follow-up for that lead stops right away. The conversation moves to your inbox with the full history and the lead is marked as engaged.

    ConversationsExample

    • Kevin R.

      Yeah we're still interested, can you come back out?

      Replied

    • Priya S.

      What would the gate add to the estimate?

      Replied

    • The Whitmore job

      AI follow-up 2 of 5 sent

      In sequence
    A customer replied. The follow-up is paused, ready for a person.
  7. 7

    Your team takes over and closes

    A person picks up the conversation, books the estimate, and does what your team does best. Mark the job Won or Lost when it's done.

  8. 8

    Revenue gets attributed

    Won jobs are credited back to the campaign that brought them in, so you can see exactly what FenceSitter recovered.

Try it on your own leads

Setup takes a few minutes. Run one scan and see what's in your pipeline.

Get started